Simplify your days with kid-approved gear, curated by a mom who gets real life

From night lights to potty seats, every pick is made to calm chaos and spark joy at home
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About us

Hi, I’m Benita — a mom to a busy 2.5-year-old and the founder of Softbranch Kids.

This shop is a curated collection of baby and toddler essentials all handpicked by me, a mom who actually uses them.

Every item you’ll find here is something I’ve loved, trusted, or wish I had sooner. No clutter, no gimmicks — just genuinely useful, comforting products for babies, toddlers, and the parents who care for them.

I created this brand to make shopping easier for moms like you: Thoughtful, practical, and full of heart.

Thanks for being here 💛

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